Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Honda shows off Concept C and Concept S at Beijing motor show

Alongside the Chinese introduction of its new ILX and RDX, Honda rolled out two concept vehicles that the company says presage new models to hit the Chinese market. The “C” in “Concept C” apparently stands for “cool,” “challenge” and “China,” which is er, um, iffy, but at least it's a departure from Honda's as-of-late anodyne exterior design. Though it rather closely resembles a late-model Hyundai dressed up in Super Sentai garb, Honda claims that the C's design was inspired by a dragon.

Volkswagen Brands – enough for now

VW boss Martin Winterkorn says Volkswagen has enough brands Volkswagen seems to be on a world domination plan. Audi is expanding with every passing day and the VW Group (Auto Union to be) has an unrivalled list of brands under its umbrella, including Audi, SEAT, Skoda, Bentley, Lamborghini, Bugatti and of course VW itself. It also recently effectively took control of Porsche (after the failed efforts by Porsche to take control of VW) and has just announced a near 20% stake in Suzuki.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?